Market Research
Are you satisfied with the results your business is getting? Are you starting up a new business? Every business owner knows that in order to build an ongoing, sustainable business, you have to acquire...
View ArticleDo You Really Know Your Customers?
I fondly recall the senior executives of a company I once worked for boldly claiming that they knew their customers! These executives were routinely jetting around the country to attend PRCA™,...
View Article3 Truths Why Market Research Is Even More Necessary Today
In my last blog, Do You Really Know Your Customers? You may have read it and felt that you and your organization have a good handle on your customers and the relationship they have with your brand. If...
View ArticleGet Started with Market Research in Your Organization
In my previous blogs, I have called attention to the importance of developing a market research process to support your organization. Whether you decide to assign someone in your organization or hire a...
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A Mind Map of a Marketing Information System
This will be the last blog in my series on market research. In previous blogs, I posed questions to challenge senior managers and business owners in thinking about their businesses. Do You Really Know...
View ArticleClik here to view.
Successful Brands Know the Crowd
Here’s the deal. Recently, I decided it was time to purchase that muscle car I’d always dreamt of owning. However, I couldn’t even think about visiting a Ford dealership to test-drive a Mustang or...
View ArticleClik here to view.
Do You Really Know Your Customers?
I fondly recall the senior executives of a company I once worked for boldly claiming that they knew their customers! These executives were routinely jetting around the country to attend PRCA, NASCAR®,...
View Article3 Truths Why Market Research Is Even More Necessary Today
In my last blog, Do You Really Know Your Customers? You may have read it and felt that you and your organization have a good handle on your customers and the relationship they have with your brand. If...
View ArticleClik here to view.
A Mind Map of a Marketing Information System
This will be the last blog in my series on market research. In previous blogs, I posed questions to challenge senior managers and business owners in thinking about their businesses. Do You Really Know...
View ArticleClik here to view.
Successful Brands Know the Crowd
Here’s the deal. Recently, I decided it was time to purchase that muscle car I’d always dreamt of owning. However, I couldn’t even think about visiting a Ford dealership to test-drive a Mustang or...
View Article
